SWOT MAC

Hi everyone I hope you guys had an amazing week

today's blog will be about the Swot analysis we will be making about the makeup brand MAC.

strengths

MAC Cosmetics is a world renowned cosmetics company.
The company's unique and well known brand image has created a strong celebrity following.
The brand receives a vast amount of the word of mouth endorsements from professional makeup artists.
They pride themselves in creating high quality, fashion forward products that are cruelty free while providing consumers with the experience of being attended to by highly trained makeup professionals.

Weaknesses

One weakness the company is facing is the pricing of its products.
So for this reason MAC cosmetics products are largely available to the professional and celebrities only. Only a very few common people can buy it.

opportunities

MAC has the opportunity to create more freestanding stores rather than having a small spot designed for the company in a larger department.
They have an opportunity for international expansion.
Consumers have become more healthy conscious and MAC has the opportunity to advertise that all.

threats

Threats that MAC Cosmetics is currently facing are main competitors.
Their pricing because their prices are very high. Their products are unable to reach the common people unlike L'oreal and Revlon whose prices are comparatively cheaper.

I really hope you enjoy making this SWOT analysis and it was really fun to learn a lot more about the brand see you guys next blog!!!!

De la Paz Ortiz Ana Victoria