PESTE MAC
Hii everyone it’s Ana Victoria, today we will talk about the PESTE in MAC cosmetics. I decided to use MAC as an example because in my opinion it is an amazing brand.
POLITICAL
From the political level, no issues worthy of mention have been observed.
ECONOMIC
The price of your products due to the current economic situation can be a brake for certain consumers who do not have sufficient purchasing power. However, this problem is mitigated due to changes in consumer behavior, especially in the younger population. This change is largely due to the growth of the desire market, which has certain effects on trade such as: the decrease in spending on food and basic products due to the preference to increase spending in other areas such as technology, leisure, fashion and makeup.
SOCIAL
We have to highlight how the concern for physical appearance at the social level also implies a change that has consequences in consumption, and that is why in the male segment of the population spending on cosmetics has increased in recent years.
Finally, highlight how the desires currently influenced by social networks and the media are increasingly dynamic and volatile. Besides that they are in confluence with fashion, which provides even more dynamism, since in this sector the brands that triumph are those with monthly and even fortnightly collections.
These social changes are a great opportunity for sectors like the one in which MAC operates.
TECHNOLOGICAL
Regarding these factors, we have to refer to a large extent to social networks and exposure in them, along with new trends such as online shopping.
Regarding online sales, the increase in e-commerce is an incredible opportunity for the company and more so due to the segment of the population it is targeting, which is very up-to-date with new technologies in general.
ENVIRONMENTAL
The non-existence of reusable packaging in MAC could be seen as something negative for consumers, generating reticent attitudes towards the brand.
In addition, the Cruelty Free Beauty program, also discussed above, where MAC advocates that its products are never tested or created through experimentation on animals
I hope you guys learn more about the brand and enjoy the blog of today :)
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